Richard Saporito here with Restaurant Tip #2...
Today, we're going to discuss the very important issue of how to
keep diners from leaving your dining establishment during extremely
busy periods.
As I mentioned in the Dining Service Quiz, I believe the most
effective way to keep customers from leaving is to invite them over
to the bar or waiting area.
Once there, the Host/Maitre d'should offer menus to look over. If
the restaurant is so busy that these waiting customers start to
become very impatient, then complimentary menu items such as bar
snacks, cocktails or a simple appetizer should be offered in order
to keep them from leaving.
In my years of experience I've recognized that...
*Offering a complimentary menu item at the "right time" will
actually increase sales.
*Customers who were given a menu to look at while waiting are much
more likely to dine at your establishment and will generally order
more than those customers who were seated right away.
Why?
Well, here is what I've found...
The customers who were given a complimentary menu item tended to
order more because of something called the "law of reciprocity."
Basically, this is just a way of saying that people who have
received something of value for free are more likely to feel
obligated to "reciprocate."
In other words, they feel compelled to "give back" and the way they
typically do this is by ordering more than they usually would.
The customers who had a menu to look over generally order more for a
different reason... familiarity.
You see, they've had more time to look over your menu and become more
familiar with it. Frequently, they will find a number of appetizing
items they simply wouldn't have had the time to find otherwise.
The key is to treat your customers with the respect they deserve.
Time is precious and you want to make sure your customers know you
value their time.
In my next tip, we'll be covering a simple technique to increase
your sales and tips your waitstaff receive.
Until then, I wish you much success.
Best regards,
Richard Saporito
PS - My ebook, "How To Improve Dining Room Service," reveals
effective techniques that I gained in over 30 years in the
restaurant business.
If you'd like to dramatically improve your dining room service
and increase your restaurant's profitability,
I invite you to take a look:
==> http://www.howtoimprovediningroomservice.com
.
Topserve Consulting, 147- 45 Beech Ave., Flushing, NY 11355, USA
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