Did you know Menu pricing and item
placement can make or break a restaurant's success?
We will discuss Menu placement in the future, but for now
I would like to help you understand the intricacies of Menu pricing.
Below is a great article on this subject by Lydia Quinn that is a must read.
http://www.topserveconsulting.com/articles/restaurant_menu.html
Tips For Pricing Your Restaurant Menu
Menu pricing is one of the most important decisions for any
restaurateur. It may look easy, but the fact is that you cannot
price it simply by your intuition. It requires consideration,
observation and asking certain questions. For instance, do you
remember your last visit to a market or a mall as a buyer? How many
goods had an acceptable price enticing enough to motivate you to
make a purchase? In reality, pricing must be an amount that someone
else is ready to pay for your service or product.
Creating a restaurant menu is tricky business. Not only does it
involve selecting attractive and popular dishes, but also pricing
them competitively. Pricing is important not only to make the
business profitable, but also to offer good value to customers to
win them over.
Tips on Pricing the Food Items Let's see how to price the food
items on the menu: * Generally, successful restaurants keep the
food costs in the range of 27 to 32% of food sales. These
percentages can be higher or lower depending upon the type of
restaurant. However, to be more accurate, it's best to compare your
cost percentage with restaurants having similar menus and services.
Lydia Quinn writes for R & I Solutions, makers of Cost Genie
restaurant costing software. Get a free demo at
http://www.costgenie.com
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You can read the full article above at:
http://www.topserveconsulting.com/articles/restaurant_menu.html
Please note: Most of the Google links on the sides of the articles
will bring you to websites related to the theme of that article.
Wishing you much success,
Richard Saporito
Topserve Restaurant Consulting
www.topserveconsulting.com
www.howtoimprovediningroomservice.com
(888)276-4808
Topserve Consulting, 147- 45 Beech Ave., Flushing, NY 11355, USA
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